Blog
What sets my content apart? It’s grounded in science, with every article backed by peer-reviewed research and credible reports. I always include links to references so you can dive deeper into the evidence behind each idea and maximize your nonprofit’s impact.
50+ Proven Strategies and Ideas for Winning Giving Tuesday on Social Media
This Giving Tuesday, a well-executed social media strategy can be the difference between a campaign that blends in and one that stands out. The right posts, paired with the right timing, can amplify your reach and inspire immediate action.
Engaging Millennial Donors: Strategies to Connect with a Socially Conscious Generation
In this article, I share research-backed insights and practical strategies to help your nonprofit effectively engage and retain Millennial donors.
Engaging Gen Z Donors: How to Win Over the Digital Generation
In this article, I offer both a zoomed-in view of who Gen Z donors are and a big-picture view with strategic tips to help you win them over.
Yes, Your Nonprofit Should Care About Social Media Engagement: Here’s Why and How to Do It Right
Your nonprofit’s fundraising potential grows every time a new account signs up on your social media networks. Find out why and how you can capitalize on it.