Blog
What sets my content apart? It’s grounded in science, with every article backed by peer-reviewed research and credible reports. I always include links to references so you can dive deeper into the evidence behind each idea and maximize your nonprofit’s impact.
50+ Proven Strategies and Ideas for Winning Giving Tuesday on Social Media
This Giving Tuesday, a well-executed social media strategy can be the difference between a campaign that blends in and one that stands out. The right posts, paired with the right timing, can amplify your reach and inspire immediate action.
Engaging Millennial Donors: Strategies to Connect with a Socially Conscious Generation
In this article, I share research-backed insights and practical strategies to help your nonprofit effectively engage and retain Millennial donors.
Engaging Gen Z Donors: How to Win Over the Digital Generation
In this article, I offer both a zoomed-in view of who Gen Z donors are and a big-picture view with strategic tips to help you win them over.
Mastering Direct Mail Fundraising: Answers to Your Most Pressing Questions
This regularly updated guide provides clear and concise answers to your most frequently asked questions about direct mail fundraising to ensure you have the latest strategies and insights right at your fingertips.
Yes, Your Nonprofit Should Care About Social Media Engagement: Here’s Why and How to Do It Right
Your nonprofit’s fundraising potential grows every time a new account signs up on your social media networks. Find out why and how you can capitalize on it.
How To Write an Effective Fundraising Letter: 6 Essential Tips
Learn the five simple rules all professional fundraising copywriters live by.
5 Key Holidays to Add to Your Nonprofit’s Fundraising Calendar
Did you know that about one-third of charitable giving occurs in the last three months of the year? Find out why that is, and what other holidays inspire generosity among your supporters.
Relationship Fundraising: 7 Research-Backed Tips for Retaining More Donors
Relationship fundraising is a simple and affordable approach to retaining donors and increasing your nonprofit’s marketing ROI.