OVERVIEW

KBACH is a classical music station in Phoenix, Arizona. We’ve been working together since 2021, and my content accounts for about 22% of KBACH’s posts on Facebook, Instagram, and Twitter.

AUDIENCE

KBACH’s audience is highly knowledgeable about classical music and its history – certainly more than I am – and significant research and fact-checking is required on my end to ensure the content I deliver upholds KBACH’s credibility.

Between 9/21 and 9/23, KBACH’s audience interacted with all of my Facebook and Instagram posts and 93% of my Tweets.

GRAPHICS AND CONCEPTS

  • Music readers in KBACH’s audience enjoy using sheet music excerpts to guess a classical work.
  • A hand-drawn animation promoting Cat of the Month. More info at the bottom of the page.
  • We shared a snarky quote by influential music teacher Nadia Boulanger on Women’s History Month.
  • Trivia posts offer an interactive way to tap into audience interests and encourage engagement.
  • A word cloud of KBACH’s most-requested music shows that concertos, piano works, and works by Mozart and Bach are the most popular.

My posts measurably increase KBACH’s engagement metrics across all platforms:

Between 9/21 and 9/23, KBACH’s reach increased by over 50% – and their engagement increased by 58% or more – on all three platforms as a result of sharing my content.

WORTH MENTIONING

KBACH’s audience enjoys biographical content about their favorite composers. These kinds of human interest posts have helped KBACH reach and engage thousands more people than ever before.
Cat of the Month is a scheme for generating content from KBACH’s audience. Followers nominate their cats, and we pick one to feature in a post once a month.
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