Direct Mail Portfolio: Classical WSMR

OVERVIEW

Classical WSMR, a publicly funded classical music station in Tampa, Florida, wanted new copy for their fall, 2023, upgrade and renewal mailings. This is the renewal letter; it urges lapsed donors to start giving again.

“I'm not making this up...”

I opened with a story about classical music’s calming effect on cheese (it’s a real study!). And, if classical music calms you – and if you rely on WSMR to broadcast it – we need you to renew your membership to help us pay for it.
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